“Provincetown is by nature a destination. It is the land’s end; it is not en route to anywhere else. One of its charms is the fact that those who go there have made some effort to do so."

― Michael Cunningham, Land's End: A Walk in Provincetown

Provincetown sunrise Adam's Nest Brands x better

Hoping you and your family and friends are safe and healthy.  We have been sheltered in place with our parents in Florida and watching the time we typically head north fast approaching.  Our early morning wake time has us missing Provincetown, where we rise to walk down Johnson Street to watch the sunrise.  As we await further guidance to determine timing of our opening this summer, we are packing up in Florida for the trek north and will be there soon.  

Dune Handy Provincetown graphic adam's nest nathan rapport

We are proud to be part of the BrandsxBetter Coalition raising funds for COVID-19 relief; to date the coalition has raised in excess of $2.6 million.  We will continue to donate 2% of site sales for the month of May to Direct Relief.  As we prepare for a different season, for the month of May, we will be donating 100% of net profits from our Ptown collection equally amongst the Soup Kitchen in Provincetown, Helping Our Women, Outer Cape Health, and the AIDS Support Group of Cape Cod.  These items will ship in June when we arrive in Provincetown.  Something to note for the future you can reach our Ptown collection at iheartptown.com.

Jennifer Bruni wearing Soap on a Rope Charity T-shirt Jeremy Novy Adam's Nest COVID-19

Above is Jennifer in the Soap on a Rope Charity T-shirt collaboration with Jeremy Novy.  Jennifer has her mask to protect herself and others and reminds us to wash our hands.  Throughout May, you can still use the code:  BETTERTOGETHER for 10% off apparel, hats, and pins.  As an added benefit you can save on items not typically on discount and help us stock up for the season; If you spend $90 or more on apparel use code IHEARTPTOWN and save 30%.

We hope to see you in Provincetown soon and will continue to keep you informed of the latest news.